Graphic Designers rarely design “one-off pieces.” Most projects have multiple pieces that work across various media. These pieces need to be coordinated in their messaging, yet unique to their individual purpose. What follows is a partial sample of what Andrew has done in this area.
Brand Development for LANCAB, a consultant and installer of corporate computer networks. Using the most basic elements of their business to create a simple, clean, professional brand throughout their print and web media.
A branded campaign for Sustainable Business Leadership Council (SBLC).
Pension Planners wanted to find independent financial services professionals who were energetic, dynamic, and ready to take their careers to the next level.
To recruit these professionals, a campaign based on popular game and reality shows (with prizes) was created. The campaign included an informational brochure with an enclosing folder, three direct mail brochures, and a website.
As part of a larger brand, these branded seminar events derived their look and feel from elements of the larger brand (which Andrew also designed). The entire package included a unique seminar logo, environmental banners, signs for various uses, name tags, table tags, collateral materials, apparel, a PowerPoint presentation, and a CD-ROM premium.
The Investment Center wanted independent financial services representatives to “Discover the Difference.” They were seeking financial advisors who were tired of the same old broker/dealer relationships.
To attract these professionals, a bold, dramatic campaign was created. The campaign included a informational brochure with an enclosing folder, three direct mail brochures, a direct mail postcard, a comprehensive website, and three trade ads.
The Advertising portion of the campaign ran concurrently with the direct mail campaign. The ads appeared for three consecutive months in Registered Rep, as well as Financial Advisor magazine.
In addition, the campaign also had a Web presence. The website allowed interested prospects to find more detailed information regarding The Investment Center and its opportunities.
A small independent broker/dealer in the Midwest needed a new recruitment campaign. In the past they had sporadically used football and football memorabilia as a theme, and with this campaign it was turned into a full fledged marketing strategy. Football was front and center for Sigma’s “A Winning Team” strategy.
The campaign included: an emblem mark for the campaign, a 3 card postcard campaign, a follow-up direct mail brochure, and a trade ad.
Zurich Kemper life (now just Zurich), an insurance-based financial services company, was looking to recruit new sales professionals. The campaign theme was “It’s time for Zurich Kemper Life.” Large images of people with key words layered on top and behind anchored the campaign, while the color scheme incorporated Zurich’s corporate color palette.
A recruitment campaign using bold, bright colors, lots of texture, and provocative imagery to attract financial professionals looking for an “elite relationship.” The juxtaposition of the bright colors, raw texture, and color photography played up the contrast between the prospects’ current dissatisfaction with their broker/dealer and what they could have at National Planning Corporation.
The campaign included three self-mailers and a trade ad.
This CPA firm wanted to expand its services into financial planning. A promotional campaign was created to attract young professionals who were too busy building their careers to deal with planning for the future. A calendar theme, along with forward looking images and copy, propelled the narrative forward.
ARD offers high quality graphic design and branding – emphasizing sustainability to upscale marketing, public relations and business development firms for their savviest green clients.
Our creative process releases us to follow the trail of energy, water and material resources to anticipate every opportunity to design sustainably.