While the Web has permanently altered print’s role in our life, print will still be around for a long time. Print is tangible, it’s real, it has weight and dimension. It can communicate value before the content is even read. It has a history and visual vocabulary that the Web can’t touch. The Web wont kill print, just redefine it. Print is dead. Long live print.
The folder and brochure worked in conjunction with each other to promote Tech Bridge West’s unique ability to bridge the technological challenges inherent in new product development with marketing know-how to bring consumer food products to market faster.
Putting together your first annual report can be very intimidating; and that's exactly what was facing the Tommy Hilfiger Corporation. Staying with the familiar, the Tommy Hilfiger logo was used as the basis for the design.
Pension Planners wanted to find independent financial services professionals who were energetic, dynamic, and ready to take their careers to the next level.
To recruit these professionals, a campaign based on popular game and reality shows (with prizes) was created. The campaign included a informational brochure with an enclosing folder (above), three direct mail brochures, and a website.
This product catalog was used as a sales/capabilities/product brochure to sell marketing materials to the financial services market.
The Brooklyn Bridge was the design inspiration for the 1994 Brooklyn Bancorp Inc. Annual Report design. A cropped close-up quadratone photograph of the bridge highlighting the abstract patterns made by the supporting cables of the bridge symbolized the bank’s commitment and connection to the community.
The interior grid uses a main column of text with photos and graphs “hanging” from of the main column, much in the same way the deck of the Brooklyn Bridge hangs from the support cables. The various tints and shades of blue were derived from the Bank’s logo.
Bowne Inc., hosts numerous events throughout the year to celebrate civic events in New York City and company milestones.
The Investment Center wanted independent financial services reps to “Discover the Difference.” This informational brochure with an enclosing folder was part of a campaign to recruit these professionals.
Additional elements of the campaign included three direct mail brochures, a direct mail postcard, a comprehensive website and three trade ads.
The Bowne Inc. Annual Report 1994 departed from previous years with its extensive use of illustration. Bowne wanted to convey that quality print communication (this was pre Web) was as vital to the success of your business as the quality of the products and services you provided.
Wire bound book with three, full-color tabs. The visuals were meant to express process and the passage of time.
Cantor Fitzgerald & Co. Invitation
The party was held at the Sea, Air and Space Museum on board the USS Intrepid, located in New York City. The flag signals spell out the word P A R T Y.
Annual reports for two real estate investment trusts.
ARD offers high quality graphic design and branding – emphasizing sustainability to upscale marketing, public relations and business development firms for their savviest green clients.
Our creative process releases us to follow the trail of energy, water and material resources to anticipate every opportunity to design sustainably.