Whether you consider it junk mail or not, direct mail marketing is an effective way to reach a targeted audience with a targeted message. It allows you to track your results and then refine your message and audience even further. When it’s done well, it can be a net positive for your brand.
The Investment Center wanted independent financial services representatives – financial advisors who were tired of the same old broker/dealer relationships – to “Discover the Difference.”.
To attract these professionals, a bold, dramatic campaign was created. The campaign included an informational brochure with an enclosing folder, three direct mail brochures, a direct mail postcard, a comprehensive website, and three trade ads.
This Three-card direct mail campaign for Sigma Financial was part of a larger recruitment campaign that included a follow-up brochure, a trade advertisement, and business cards designed specifically for the campaign. All the components of the campaign used football and football memorabilia as its theme to promote Simga’s “A Winning Team” strategy.
Pension Planners wanted to find independent financial services professionals who were energetic, dynamic, and ready to take their careers to the next level.
To recruit these professionals, a campaign based on popular game and reality shows (with prizes) was created. The campaign included an informational brochure with an enclosing folder, three direct mail brochures, and a website.
A recruitment campaign using bold, bright colors, lots of texture, and provocative imagery to attract financial professionals looking for an “Elite relationship.” The juxtaposition of the bright colors, raw texture, and color photography played up the contrast between the prospects current dissatisfaction with their broker/dealer and what they could have at National Planning Corporation.
The campaign included three self-mailers and a trade ad.
The update to ProVUE Development’s flagship database program Panorama included many new features that integrated Panorama’s database functionality with the Web. The direct mail campaign used surf imagery and copy to illustrate Panorama’s Web features that allow its database to “Catch the Web.”
ARD offers high quality graphic design and branding – emphasizing sustainability to upscale marketing, public relations and business development firms for their savviest green clients.
Our creative process releases us to follow the trail of energy, water and material resources to anticipate every opportunity to design sustainably.