Direct Mail

Whether you consider it junk mail or not, direct mail marketing is an effective way to reach a targeted audience with a targeted message. It allows you to track your results and then refine your message and audience even further. When it’s done well, it can be a net positive for your brand.

the investment center – “Discover the Difference.”

The print and direct mail portion of the Investment Center – “Discover the Difference.” campaign included three direct mail brochures, one direct mail postcard, and a follow-up informational brochure with an enclosing folder. The bold colors and graphics made this campaign stand out and reinforced the message of “Discover the Difference.”

The Investment Center wanted independent financial services representatives – financial advisors who were tired of the same old broker/dealer relationships – to “Discover the Difference.”.

To attract these professionals, a bold, dramatic campaign was created. The campaign included an informational brochure with an enclosing folder, three direct mail brochures, a direct mail postcard, a comprehensive website, and three trade ads.

sigma financial – “A winning team”

Three-card direct mail campaign.

This Three-card direct mail campaign for Sigma Financial was part of a larger recruitment campaign that included a follow-up brochure, a trade advertisement, and business cards designed specifically for the campaign. All the components of the campaign used football and football memorabilia as its theme to promote Simga’s “A Winning Team” strategy.

pension planners – “are you ready for change...”

The direct mail portion of the campaign included three self-mailers with a perforated BRC and a follow-up brochure within an enclosing folder.

Pension Planners wanted to find independent financial services professionals who were energetic, dynamic, and ready to take their careers to the next level.

To recruit these professionals, a campaign based on popular game and reality shows (with prizes) was created. The campaign included an informational brochure with an enclosing folder, three direct mail brochures, and a website.

The direct mail portion of the campaign was a series of three self-mailers with perforated BRC panel. The design took advantage of the barrel roll configuration of the brochure to reinforce the theme of the campaign – “Are you ready for a change… Are you ready for us?”

national planning corporation – “Elite relationship”

To keep the mailers fresh, yet familiar, the layout grid remained consistent throughout the series, while the color, imagery, and copy changed.

A recruitment campaign using bold, bright colors, lots of texture, and provocative imagery to attract financial professionals looking for an “Elite relationship.” The juxtaposition of the bright colors, raw texture, and color photography played up the contrast between the prospects current dissatisfaction with their broker/dealer and what they could have at National Planning Corporation.

The campaign included three self-mailers and a trade ad.

Mailer interior. Each mailer had a BRC.

provue development – “Catch the web”

A classic “old school” direct mail campaign: a letter sized “Slim Jim” brochure, a four-page, two-color sales letter, an order form and return envelope inside a #10 window envelope.

The update to ProVUE Development’s flagship database program Panorama included many new features that integrated Panorama’s database functionality with the Web. The direct mail campaign used surf imagery and copy to illustrate Panorama’s Web features that allow its database to “Catch the Web.”